The new sites have been designed by Wheel and the company's redesigned logo will now appear on packs of Unilever products. This is the first global use of Unilever's new consumer-facing brand.
Content-wise, the redesigned sites reflect consumers' growing desire to know more about the products they are buying. Today will see seven country websites, including the UK, take on the new design, with the aim for new sites to be launched in 25 key markets by the end of the year.
The project to redevelop Unilever's web presence began in early 2004, with Tim Godbehere being appointed as online communications manager.
He said: "Unilever is all about vitality and this development reflects just what that means -- in different ways. On the one hand, it is a demonstration of how vitality is infusing all elements of its day-to-day activities and on the other it demonstrates a speed of thought and deed that would have been almost inconceivable before -- vitality in action."
Unilever's brands include Flora, Dove, Birds Eye and Slimfast.
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