Fuse, part of the Omnicom Media Group, will support UniCredit in its sponsorship of Uefa club properties, which include the Uefa Champions League, Uefa Super Cup and Uefa Europa League, until 2018.
Daniele Penna, head of group strategic sponsorships for UniCredit, said: "Fuse Sport and Entertainment has fantastic expertise in delivering international sponsorships for major clients that truly impact their business and deliver strong ROI."
Mark Bullingham, Fuse managing director EMEA, added: "The addition of the Uefa Europe League to UniCredit’s partnerships with Uefa gives even more frequency and geographic scope to engage their target audiences in football. We are looking forward to developing and implementing some new creative initiatives for the programmes across the portfolio of Uefa properties."
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .