Following a six-way pitching process, Itch was chosen to create an experience for the brand to premiere its Mazda MX-5 model to the UK market. This is Itch’s first foray into the automotive industry.
Mike White, managing director at Itch, said: "Itch is truly excited to be working with such an exciting company as Mazda especially on the launch of such an iconic car brand as the MX5. It’s going to be an exciting summer and we are looking forward to activating at Goodwood Festival of Speed.
"We are not only excited about working with Mazda but also our entry into the automotive industry. Our work at Goodwood will take Mazda into a lifestyle environment."
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