According to today's Audit Bureau of Circulations figures, Uncut put on a modest 1.5% in sales, rising to 112,816 copies. However, it was up a more impressive 6.7% year on year to put it within 37,000 copies of Emap's market leader Q.
Faring less well, Q fell 6.7% in the past six months and was down a faltering 12.6% year on year. Emap relaunched the title on August 1, putting an emphasis on MP3s and digital music.
Marcus Rich, the managing director of Emap Performance, said: "Q was launched at the birth of the CD generation and is now perfectly positioned for the birth of the MP3 and iPod generations. Launches mean it is now a tougher market than in 1986 but Q is now perfectly positioned to reassert itself and grow its market leadership still further."
There was more bad news for Emap in this market as mature music magazine Mojo fell 3.9% to 100,347 copies.
Sales of IPC's NME slumped 3.5% for the period to 70,014 copies, putting in a stronger performance than Emap rival Kerrang!, which was down 9.6% over the past six months to 62,591 and down 11% on the year.
It appears that readers might have swapped Kerrang! for Future Publishing's Metal Hammer, which was the sector's best performer. Its circulation was up 13.6% over the past six months to 33,269 copies.
In the film market, Emap's Empire was up 2.5% to 195,410 while Future's Total Film was up 0.2% to 90,749 copies.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
