Unanimis has been appointed to strike sponsorship deals, handle online advertising and to work on integrated campaigns, as Thinkproperty.com looks to ramp up its offline advertising alongside digital campaigns.
Thinkproperty.com launched a year ago and receives 1.4 million unique users a month. It ranks fourth in research firm Hitwise’s list of most visited UK property websites.
The site recently introduced video tours in addition to photography already on offer, which consists of Google Maps and RSS feeds.
The appointment comes three months after Thinkproperty.com appointed Suzanne Deakins as group marketing head. Deakins moved from rival property site Rightmove.co.uk, prompting speculation about agency reviews.
Thinkproperty.com has a roster of search and media agencies, including Bigmouthmedia, Diffiniti and Harvest Digital. The property site is owned by GMG Property Service Group, part of the Guardian Media Group.
The portal has recently ploughed cash into online advertising, which made up much of a £9m integrated campaign at the start of last year, but is seeking to build more of a presence in offline media.
Unanimis has added Thinkproperty.com to a stable of websites that includes the AA, ITN, Lovefilm, Five and its prized eBay account. The sales house is split into four strands, including Unanimis Mobile.
The online property sector has become more competitive over the past year, with Tesco entering the market. Meanwhile, established players such as Rightmove have ramped up their online marketing activity. Tesco has since stopped its private seller service. Meanwhile, in December, the News International-backed property search engine Globrix went live.
Globrix has started rolling out its search engine through an ad campaign across News International websites, as the publishing giant looks to boost revenue generated from its online property portfolio.
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