±±¾©Èü³µpk10

In a marketing first for the launch, set for 24 March, an exclusive tie-up with MSN will see the event broadcast live via the internet.

The webcast, produced by online broadcasting specialists FlyOnTheWall, will give the event global reach and is intended to capitalise on the popularity of the England team in foreign markets.

Umbro has also tied up with fellow Football Association partners Carlsberg and Pepsi to promote the unveiling of the kit to the UK public. Brand partnership activity will include online promotion on the Pepsi and Carlsberg websites and competitions to win tickets to England games.