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Following a competitive eight-way tender and pitch process, The Ultimate Experience has won the coveted three-year summer and Christmas contract at the HAC’s Artillery Garden. The agency’s tenure of the site will commence in June 2009 and initial plans are based on a 1,250-seat structure for both seasons. Ultimate’s MD, Sam Gill, who led the pitch team, said: “We look forward to returning to the site, which helped launch Ultimate onto the London event scene in the early 1990s.”