Following a one-month trial, the BBC Worldwide and Virgin Media-owned broadcaster's TV and online teams are now working together.
Julia Jordan, executive director of business and operations, said the move was aimed at offering more compelling commercial opportunities for advertisers on UKTV websites.
Andrew Watt, the current head of new media, is leaving the company at the end of the year and will not be replaced. Jane Mote, director of factual and lifestyle channels, will now oversee both the new media and TV teams, with Jordan heading the broadcaster's technical and operations team.
Jordan said: "The UKTV food team first did this with its channel and the website.
"As the new-media and editorial teams were sitting next to one another, more editorial ideas were worked into the website. We could see the benefits this brought to both our TV audiences and web viewers instantly.
"This is why we are using the UKTV food website as a template [for the rest of the business]."
Jordan added that UKTV plans to invest more in its website content: "The websites are not just about repeating TV material anymore. It's about adding value and we want the websites to positively contribute commercially."
In line with the renewed online focus, UKTV is recruiting executives for its new-media operations.
Jordan said: "We have quite aggressive plans on how to build on the success of the websites and in order to do that we need the right people and enough of them."
Julia Jordan, executive director of business and operations, said the move was aimed at offering more compelling commercial opportunities for advertisers on UKTV websites.
Andrew Watt, the current head of new media, is leaving the company at the end of the year and will not be replaced. Jane Mote, director of factual and lifestyle channels, will now oversee both the new media and TV teams, with Jordan heading the broadcaster's technical and operations team.
Jordan said: "The UKTV food team first did this with its channel and the website.
"As the new-media and editorial teams were sitting next to one another, more editorial ideas were worked into the website. We could see the benefits this brought to both our TV audiences and web viewers instantly.
"This is why we are using the UKTV food website as a template [for the rest of the business]."
Jordan added that UKTV plans to invest more in its website content: "The websites are not just about repeating TV material anymore. It's about adding value and we want the websites to positively contribute commercially."
In line with the renewed online focus, UKTV is recruiting executives for its new-media operations.
Jordan said: "We have quite aggressive plans on how to build on the success of the websites and in order to do that we need the right people and enough of them."
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