The overall growth was fuelled by a 10% growth in press spend over the past year, taking it to £679 million, and the continuing growth of internet display advertising, rising nine per cent to £41 million.
Traditional broadcast advertising fell by four per cent to £947 million and radio fell by nine per cent to £79 million.
Chief executive of Thomson Intermedia, Sarah Jane Thomson, said the figures reflected an industry in transition, with the rapid pace of change and fragmentation causing widespread uncertainty.
The research company predicted that the growth of internet advertising would slow as the market matured, and noted that brand advertisers are increasingly aware of the possibilities offered by online advertising.
Of the top five spending sectors, only retail and entertainment have been buoyant over the past year.
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