Ubisoft "Assassin's Creed IV Black Flag" by Sid Lee

Ubisoft has released a TV ad, which is being aired globally, to promote Assassin’s Creed IV: Black Flag. The spot, created by Sid Lee Paris, takes place on a Spanish galleon that is being attacked by pirates. It begins underwater, showing sailors who have perished, before the camera moves up to follow the fighting on board. Finally, viewers see the top of the mast, where the game’s hero, Edward, stands above the melee. The work was created by Daniel Abensour, Johan Jeansson and Martin Westberg, and directed by Adam Berg through Stink. Post-production was by The Moving Picture Company.

Credits

Agency
Executive creative director
Production director
Managing director
Account director
Project manager
Head of strategy
Production company
Director
Producer (UK)
Producer (France)
Production coordinator
Director of photography
Production designer
Editorial trim editor
Supervisor SFX
Post-production
Producer
Lead compositor
Music
Soundtrack production

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