Uber wins design task for Mental Health Action Week

LONDON - Sheffield-based design agency Uber has been tasked with designing creative to support Mental Health Action Week, which is pushing the message that one in four people suffer from mental illness.

has designed the creative that will appear on postcards and posters in support of a comprehensive direct mail campaign, highlighting the "one in four" message.

It directs people to the Mental Health Foundation's , where people can find information on living with mental illness.

Celia Richardson, head of press and public affairs at the MHF, said: "Uber was briefed to produce eye-catching and unthreatening creative to highlight our one in four message for the most important awareness week in our calendar. The concepts it provided were fabulous and you can see them for yourselves during the forthcoming Mental Health Action Week."

The Action Week begins on Monday April 11 with around 1,200 organisations expected to take part, including schools, prisons, libraries, health centres and employers, displaying posters and giving away postcards, supporting a comprehensive direct mailing campaign.

Richard Barker, account director at Uber, said: "This has been a fantastic project to work on as the campaign needed to communicate some really important messages to a very broad target audience. It's also a campaign with a real sense of purpose."

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