Twitter changes terms to allow advertising

LONDON - Twitter has altered its terms and conditions to allow it to implement targeted advertising across the site, despite previously denying it would employ an ad-funded model.

Twitter founder Biz Stone, writing about the changes on Twitter's official blog, said: "In the terms we leave the door open for advertising. We'd like to keep our options open ."

The new state the service can include advertisements on the site which can be targeted according to information either submitted by the user or others.

The move follows Stone's comments at the Reuters Technology Summit in May where he said the microblogging site would seek revenue through corporate accounts.

At the event Stone said: "There are a few reasons why we're not pursuing advertising -- one is, it's just not quite as interesting to us."

He also said advertising could be obtrusive to users and it could take some time to recruit an advertising sales team.

Other changes to Twitter's T&Cs include clarifying the user owns their own content. Stone also said it is working on new guidelines for the use of applications on the site.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now