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The campaign, by Proximity London, breaks later this month, using the message "Work it out for yourself".

It tells students that they should make informed decisions based on the facts about the consequences of not having a licence.

It will comprise inserts in UCAS packs, halls of residence welcome packs, posters and application forms in student rooms. Door-drops, online work and mail packs will supplement the activity.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .