Created by Mother, the films at follow the efforts of The Protect the Human Players, who believe that doing sketches about torture and the death penalty is the surest way to earn a spot at 'The Secret Policeman's Ball'.
One film follows The Players attempt to recruit a fifth member through a succession of jobbing comedians who never quite share their unique brand of comedy. Another shows them seeking the advice of John Hurt on how to improve their sketch material, the only problem being, they have to kidnap him first.
A third film features the Players' first public performance resulting in a silence of disapproval from the unamused audience. Gordon Ramsey stars in the final film speaking his mind as he fights the case for a suffering audience.
Andy Hackman, head of brand at Amnesty International, said: "Our brief was to not only promote 'The Secret Policeman's Ball', but also to educate people about Amnesty International's work. But, like the ball itself, we wanted an idea that challenged what people would expect from a human rights organisation."
Stef Calcraft, partner at Mother, said: "Amnesty came to us and said the first balls were the stuff of comedy legend. We want the advertising to live up to that."
The Protect the Human Rights Players idea has been extended beyond the four films. The characters have their own page, featuring frustrated blogs, cancelled gigs, outtake footage and interactions with the rest of the MySpace community.
'The Secret Policeman's Ball' takes place at London's Albert Hall on October 14.
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