The campaign has been developed by Spinnaker, which was appointed by the group's school marketing division last October.
The campaign will focus on highlighting education events at the attractions, which also include the London Eye, Warwick Castle and Madame Tussauds, and will be sent out as part of a direct mail push.
A variety of mailpacks will be sent at the end of the month, bearing the umbrella strapline "Tussauds Group Education Programme 2006, Learning Experiences".
Naomi Joels, Tussauds Group schools product manager, said: "Our 2006 educational programme is our most exciting yet.
"With a strong focus on educational credentials and key creative marketing support, we are confident of providing a truly educational experience for the schools market while delivering significant school visitor volume throughout the year."
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