The turning point at Nash unfolded after a meeting in 2007 with venture capitalist Nigel Drummond who encouraged me to pursue partnership opportunities and put me in touch with Media Corp. This advice propelled me into a challenging new direction and I became part of a larger and highly competitive business.
Since the acquisition, Nash has merged into Media Corp's online advertising division, Eyeconomy, and we have been able to develop Eyeconomy's offerings and build a committed team. Despite a slow-down in digital ad spend, we have had record revenue growth and are in a strong position to weather the economic storm.
Feature
Turning Point: Mark Butt, joint managing director, Eyeconomy
My career turning point was...when I left Monetise, a company I co-founded, to launch ad network Nash Digital on my own in 2005.
