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Kate Magee

February 11, 2016

How long?

1 minute

Turkey of the week: Volkswagen, DDB Berlin

Volkswagen is trying to make a comeback, but it just falls flat.

Brand: Volkswagen
Title: Then. Now. Always
Agency: DDB Berlin

Kate Magee thinks the new Volkswagen ad is too much, too soon: "VW deliberately lied to regulators and consumers about its emissions. Given the scale of the lie, it’s a bit rich to ask consumers to feel all warm and nostalgic with a predictable brand campaign. It should concentrate on fixing the problem."

Topics

Advertising