Susan Billinge is unimpressed by Samsonite's latest ad.
The cast’s overblown exuberance is a turn-off. The fun and games this motley crew are attempting to have with their luggage just seems forced and a little bit weird.
And haven’t we seen something like this before? It reminds me of an inverted Apple iPod ad.
Brand: Samsonite
Title: The serious traveller
Agency: The Full Service
Client: Alessandra Madonia, communications manager Europe
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