Emily Tan is bored and irritated by this Clarks commercial.
Despite the grating techno soundtrack and hammy CGI, this ad is unutterably dull. In an attempt to appear futuristic, the creative instead looks as dated as an 80s sci-fi flick. Would the ad seem as bad if it hadn’t been plugged as a ‘radical redesign’ of a Clarks shoe? Yes. Yes, it would.
Brand: Clarks
Title: Nature IV: Redesigned. Redefined. Reborn
Agency: BlindPig
Client: Steve Hooper, global creative planning manager
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