If Nike can't pull it off, can branded entertainment ever succeed?
Brand: Nike
Title: Margot Vs Lily
Agency: Wieden & Kennedy Portland
James Swift wonders if brands will ever crack long-form content: "Nike has put a lot of effort into this show. It’s not awful, but I can’t see why anyone would choose it over proper entertainment, which makes it pointless. If branded entertainment is the future, it feels like a distant one."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)