Gurjit Degun found Honda's latest ad promoting the Civic Type R dull.
Even though this film is just a minute long I was bored after ten seconds. Interspersing generic shots of people in extreme situations with yet another car driving down a winding road just shows a lack of imagination. Honda and Southpaw need to go back to the drawing board.
Title: Are you type R?
Brand: Honda
Agency: Southpaw
Client: Fabrice Esteve, marketing communications department manager, Honda Motor Europe
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