Susan Billinge thinks José Mourinho's starring role in Jaguar's ad is very self-absorbed.
He drives around Manchester pondering one of life’s enigmas – himself. While I’m sure few of us care about what makes him "tick", Jaguar thinks we should and thus aligns itself to the man and his moniker. But would you really want to be the Manchester United of cars right now?
Brand: Jaguar
Title: What makes José Mourinho tick
Agency: CAA Sports Consulting
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