Gurjit Degun despises Protein World's attempt to "empower women".
By encouraging women to "show their ex what they’re missing", Protein World is missing the point. The images of a scantily clad Kardashian in a dance studio only add to expectations of women having to look sexy. What’s wrong with showing the hard work it takes to sculpt abs?
Brand: Protein World
Title: Khloé Kardashian 30-day challenge
Agency: Thinkhouse
Client: Arjun Seth, chief executive
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