Javier Bardem's cheesy turn for Chivas Regal is anything but extra smooth, says Shona Ghosh.
Sometimes brands talk about their ethos when there’s little connection to the product. In this case, we learn that success is better shared and that this is somehow connected to whisky.
I find it hard to believe that Bardem distributes largesse during rooftop parties.
Brand: Chivas Regal
Title: Win the right way
Agency: Havas London
Client: Richard Black, global brand director
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