Coca-Cola's latest ad since it united its four variants under one marketing banner is another disappointment for Brittaney Kiefer.
The spot shows a magician transforming bottles of Coca-Cola Classic, but there’s no magic in it. It’s cheesy and formulaic – too bad coming from a brand with such a rich advertising history.
Brand: Coca-Cola
Title: Taste the magic
Agency: David
Client: Luis Gerardin, marketing vice-president, South Latin
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