The company has appointed Beattie McGuinness Bungay (BMB) to handle the work, following the consolidation of its ad account into the agency last year.
The activity highlights the brand's family heritage and supports recent TV ads, which were also created by BMB. It uses holidaymakers' photos and home movies to portray the reality of being a parent on vacation.
TUI Travel is also reviewing its £25m media planning and buying account. Tim Williamson, TUI Travel's marketing director, is expected to consolidate the account into First Choice incumbent Walker Media, with whom he previously worked when he was marketing director at First Choice.
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