The press, online and radio campaign was created by Billington Cartmell. The ads highlight both the Wetherspoon listing and Tuborg's involvement with live music.
Using the headline ‘Liquid Soundtrack', press ads use Tuborg's brand colour - green - and feature a background of a live band while announcing the brand's arrival in Wetherspoon pubs.
The press ads will run in various men's and music titles, while banners and skyscrapers will run on sites including Google, MSN-Windows Live, Facebook, Yahoo!, eBay, BBC, AOL, Amazon, Sky Digital, MySpace, BEBO, Multi-map, FLICKR, moneysupermarket.com, Friendsreunited, tripadvisor.com and the websites of the leading newspapers.
There will also be supporting radio ads on Kiss, Galaxy and XFM.
Tuborg is the official beer of leading music festivals including Glastonbury, Leeds, Reading and Wireless.
.jpg)
.jpg)