Trojan condoms backs poster ads with pleasure website

LONDON - Trojan has launched a new website backing its first ad campaign that includes interactive features such as a game called 'Orgasm or Muscle Spasm', where users have to spot the fakes.

also includes 'The Sexual Organ', where people can play their favourite songs in orgasmic moans and groans.

The site backs Trojan's "Faces" campaign, which will appear on 3,600 poster sites across the country and breaks on billboards this week. The ads feature a woman at what the company coyly describes as "the height of sexual pleasure".

The creative for the website and advertising was by Media Therapy. Design is by Love88 London and media buying is through Carat, while the public relations agency PR4 is promoting the work.

Neale Hunt, campaign manager for Trojan at Media Therapy, said: "The ads are intended to communicate our pleasure message and what better way to do this than with ads featuring a woman at the very height of sexual pleasure. The Trojan Pleasure site is an extension of this and further communicates our key messages of pleasure, fun and passion."

The Trojan condom brand is well known in the US where it has been available for 80 years. It was launched in the UK last year.

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