TRO has been appointed by Proximity London, on behalf of TV Licensing, to produce a face-to-face marketing campaign that will raise awareness among students of the legal requirement for a television licence.
The campaign will run during the freshers period from September to October, with TRO sending out a team of students to spread essential information about the licence.
The team will also provide advice on issues such as the legal position surrounding the streaming of programmes through a laptop.
The campaign was won after a four-way competitive pitch and willl visit 50 universities nationwide.
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