Trinity Mirror expects 5.3% ad revenue fall for nationals

LONDON - Trinity Mirror has said that the advertising market remains challenging and that it expects ad revenues to fall by 5.3% for its national newspapers.

The UK national titles, including the Daily Mirror and the People, are expected to show a 7% fall in advertising revenues, while the Scottish national newspapers, including the Daily Record and the Sunday Mail, will see a decline of 0.3%.

The company said that ad revenues at regional newspapers are expected to grow by 1.4% for the six months ending July 3, and that circulation across the group is expected to rise by 3.1%.

In a trading statement issued this morning, Trinity Mirror said: "In an uncertain economic climate, the board's strategy -- "stabilise revitalise grow" -- continues to drive improvements in performance. While we anticipate the advertising market will remain extremely challenging, the board expects a satisfactory outcome for the year."

The market responded favourably to the statement, with Trinity Mirror's share price rising by 3.5p to 630p this morning, a 0.56% increase.

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