Election gains for compacts as Times and Independent climb

LONDON - After a dip in March, The Times and The Independent benefited from election gains as the rest of the quality market struggled to make much ground.

The Times was the best performer in the latest round of newspaper monthly ABCs, up 2.19% in April, rising from 670,754 to 685,558. The Daily Telegraph had a less successful month. It was up 0.6% to 912,497.

The Independent was up 1.35% from 258,505 to 262,004, but like The Times it is still down just slightly on its February figure. Middle-ground rival The Guardian hardly moved. Its April sale was up just 0.12% to 367,478.

The Financial Times came off worst among the national quality dailies. It was down 1.63% to 426,803.

Tabloid claims that their readers were bored with the election appeared to ring true. There was little movement among the red-tops with slight gains and falls all round.

The Sun was up 0.25% to 3,258,502, the Daily Mirror was down 0.06% to 1,719,645 and the Daily Star was up 0.84% to 850,936.

In the mid-market, there was more disinterest. The Daily Mail was down 0.14% to 2,380,003, while Tory rival the Daily Express fell by 1.33% to 926,438.

Among the Sundays, movement was most substantial in all markets. The Sunday Express took a major dive, falling 10.12% to take it below 1m copies at 912,089. Rival The Mail on Sunday seemed to benefit, jumping 6.6% to 2,439,272.

The qualities saw almost a reverse picture to their daily counterparts. The Sunday Times and Sunday Telegraph fell, down 2.8% to 1,359,159 and 4.56% to 686,270 respectively, while the Independent on Sunday and The Observer were up, rising 0.35% to 210,198 and 2.03% to 453,197 respectively.

The Sunday red-tops nearly all suffered reverses apart from the Sunday Mirror, which rose 1.37% to 1,529,753. Trinity Mirror sister title The People was not so lucky -- it fell 1.28% to 941,026.

The News of the World was down 1.48% to 3,3639,243 and the Daily Star on Sunday fell 2.07% to 460,396.

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