Scottish and Universal Newspapers, owned by Trinity Mirror, is rolling out new websites for all 17 of its paid-for titles north of the border.
The firm hopes the new websites will engage online readers by encouraging feedback and user involvement, as well as providing material for its traditional print brands.
The first website to be relaunched was www.hamiltonadvertiser.co.uk, which attracted 20,000 unique users in its first month.
The website for the firm's largest-selling weekly paper, the Ayrshire Post, is next in line for a makeover, followed by the Paisley Daily Express. The remaining websites will be phased in over the summer.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)