It is not clear whether there was a pitch for the account, although Reebok already has a relationship with the Omnicom holding company through its advertising agency, DDB Berlin.
Tribal DDB New York has been tasked with developing a digital strategy with an integrated approach, to extend consumer awareness, and engagement with Reebok’s four key product categories – men’s, women’s, kids, and classics – through digital and social media vehicles.
The agency's first work is expected to emerge in the first quarter.
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Reebok is owned by Adidas.
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