Food & Drink

Trebor 'sweet success' by Fallon

July 13, 2011

Trebor 'sweet success' by Fallon
Trebor 'sweet success' by Fallon

Kraft Foods has launched a new campaign to reposition Trebor as the 'taste of sweet success'.

The brief to Fallon was to take mints out of the everyday and give Trebor a more confident brand identity.

The campaign includes a series of idents that will sponsor 'Dragon's Den' on Dave. Print ads will also run.

Credits

Creative director
John Cherry
Creatives
Rick Gayton
Darren Beresford
Production company
Stink
Director
Agustin Alberdi
Producer
Debbie Ninnis
Director of photography
Ray Coates
Editor
Art Jones
Post-production
MPC
VFX supervisor
Ludo Fealy
Music
Sean Atherton (Siren)
Audio post-production
Factory

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