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Trebor has returned to TV advertising after more than a decade with a humorous spot that frames choosing your favourite mint as a matter of family honour.

The ad, created by Wieden & Kennedy, opens on a teenage boy approaching his father’s study to tell him that, although they have always been an Extra Strong mint family, he prefers soft ones. The dad – who has an Extra Strong mint for a head – does not take the news well. The work was created by Max Batten and Ben Shaffery, and directed by Taika Waititi through Hungry Man.