Trash in trouble as Conde Nast and Ministry fall out

LONDON – Style magazine Trash, a joint venture between Conde Nast and Ministry of Sound launched only last month, has stalled after just one issue.

Its future is uncertain after the two partners quashed rumours of Trash's closure by putting out a statement saying that the magazine was being reviewed to take on board recommended creative, branding and content changes.

Staff are said to have been told that the title is "on hold" and all are now on leave. A spokesman was not able to definitely confirm that editor-in-chief Rachel Newsome and editor Paul Flynn would be returning to manage the magazine.

"As far as I am aware, Rachel Newsome is involved in the review process and I assume Paul Flynn will be editing the magazine," he said.

Art editor Steve Read left immediately after the first issue to join Dennis Publishing's Jack.

It is rumoured that Conde Nast and Ministry of Sound have had a disagreement over the branding of Trash. It is believed that Ministry of Sound wants its brand to be more prominent on the magazine's masthead.

The timing of a second issue is also in doubt. The statement said that its bi-monthly frequency will likely be reduced to quarterly.

The first issue was criticized for having a confused editorial direction. However, Conde Nast's president of new business Sue Douglas claimed sales had been "excellent" and that it had outsold rival style mags Dazed & Confused and The Face.

Ministry of Sound CEO Mark Rodol said he was happy with the launch issue's performance, and confirmed that the review would look at its postitioning against the company's brand.

He said: "The pilot issue has been very successful and we are now working with Conde Nast to ensure that the next issue has an even tighter fit with the Ministry of Sound brand."

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