As well as a new shiny appearance and editorial features, the July issue of The Face carries a supplement called 'The Face Movements', sponsored by Levi's and which celebrates the magazine's 23 year history.
The supplement has been compiled by long-time Face contributor Murray Healy, who has waded through The Face archives to dig up 16 cult fashions that have built modern British style from hip hop, rave and grunge to labelmania and trainerspotting.
The new issue features Ashton Kutcher, of the film "Dude, Where's My Car?" and more recently "Punk'd" on MTV; Misteeq and So Solid Crew; as well as '24's' Kiefer Sutherland and Dannii Minogue; fashion from Marc Jacobs, Alexander McQueen and John Galliano.
The new look Face goes on sale today and will attempt to boost its circulation ahead of the July 4 launch of Trash.
The Ministry-backed magazine is expected to offer a mix of Heat and The Face, bringing together celebrity coverage with stylish popular culture.
The magazine is to be edited by Rachel Newsome, former editor of Dazed and Confused magazine, and is described by Newsome as a cross between a "pop Vanity Fair and a grown-up Smash Hits".
Trash is expected to be a thorn in the side of Emap's Face, which is already struggling to stem long term falling circulation. In the last set of ABCs The Face saw its circulation drop 13.6% period on period to 42,242, a year on year decline of 12.9%.
When Emap bought the magazine in 1999 The Face was selling 71,381 copies a month. In 1996 The Face then published by Wagadon had a circulation of 112,000.
In April 2002, Emap hired Neil Stevenson, former Heat deputy editor and founder of gossip website to turn The Face's fortunes around. But after more than a year in the job, even someone with his credentials appears to be struggling to have an impact on the magazine's sales.
Conde Nast, which has been appointed to publish Trash magazine on behalf of Ministry, is aiming for sales of at least 100,000. The magazine will be targeted at a wide audience, with 20% of sales expected to come from overseas.
It is new territory for Conde Nast. The publisher does not yet produce a celebrity title, but is better known for upmarket glossies such as Vogue, Tatler, Vanity Fair, GQ and Glamour. It also used to own a 40% stake in Wagadon, which founded The Face and sister title Arena.
Emap took control of Face publisher Wagadon Publishing in 1999, after rival publisher Conde Nast sold its 40% stake in the business.
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