Transport for London wants to end road rage in the capital and has released a TV ad urging people to be more forgiving of one another. M&C Saatchi created the ad, which will run across TV and digital platforms. The spot shows cyclists, pedestrians and drivers getting in each other’s faces as a woman recites a poem questioning their mindset and classical music plays in the background. The work was written by Dan McCormack, art directed by Luke Boggins and directed by Yann Demange through Stink.
Transport for London
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