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The deal builds on an existing relationship between the two companies that has seen Jessops more than triple its affiliate sales.

The new agreement will see TradeDoubler support Jessops in driving sales, maximising return-on-investment and providing an effective online service for Jessops' partners and customers. Jessops has run its affiliate programme with TradeDoubler on a non-exclusive basis since October 2003.

TradeDoubler said its affiliates have accounted for around half of all Jessops' online business since 2006.

Brian Linnington, marketing and e-commerce director at Jessops, said: "TradeDoubler was the obvious choice based on the successful relationship we have enjoyed to date."