Asda has appointed online marketing company TradeDoubler to manage its first affiliate marketing campaign. The supermarket aims to promote entertainment, floral, contact lenses, gift and photography sections of its website, asda.co.uk.
TradeDoubler will advertise these Asda products across its network of 10,000 active publishers. The online marketer will also advise Asda about optimising the performance of the programme and will help the supermarket develop relationships with its publishing partners.
Adam Culkin, online marketing manager at Asda, said: "The decision to partner with TradeDoubler is part of our broader online strategy."
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