2.8m MPS
The Direct Marketing Association (DMA) has been examining the patterns of growth on the Telephone Preference Service (TPS) and Mailing Preference Service (MPS). It notes that although registrations on the TPS are rising, the percentage of new registrations is decreasing. MPS growth is also showing signs of a slowdown in year-on-year growth.
The DMA also plans to look at the numbers that have been registered for five years or more. "Some people have moved house and have not taken their number with them," says Mike Lardon, director of consumer services, compliance and accreditation at the DMA. "We will contact these people and ask whether they want this number to remain on the TPS." The DMA has also received a file from BT containing numbers that have ceased to exist, which have been removed from the file.
The corporate TPS grew to 774,951 subscribers, the Fax PS had 1.8 million names and the baby MPS 7,471 names.
_1.jpg)
.jpg)
