
The Bricklive tour will visit Glasgow, London, Belfast and Birmingham, and will feature several Lego-themed zones for guests to enjoy. Lego Build Zones include Lego Minecraft, Lego Star Wars, Lego City, Lego Architecture, Lego Friends, Lego Technics, Lego Ninjargo and Lego Duplo.
Toys R Us will also be hosting pop-ups at all four events, as well as launching a social media campaign to support the 2017 shows.
The first show kicks off in Glasgow on 20 July, and will then move to London on 27 July, and Belfast on 3 August. It will culminate in Birmingham on 26 October. Bricklive will welcome an estimated 110,000 visitors over the four events.
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