Ibis Hotels launches 'Ibis Lates on Tour' gigs

Budget hotel brand Ibis Hotels is embarking on a UK gig tour as part of its Ibis Lates series.

Ibis Hotels launches 'Ibis Lates on Tour' gigs
Ibis Hotels launches 'Ibis Lates on Tour' gigs

In association with music venue Roundhouse, Ibis will transform hotel spaces in Birmingham, Manchester, Bristol and Scotland into gig venues, which will host exclusive performances from young musicians and artists.

, bring to life Ibis Hotels’ partnership with the Roundhouse, which is rooted in the brands’ shared interest to provide guests with access to enjoyable experiences.

The first gig will take place at Ibis Birmingham New Street Station Hotel on 11 May with a headline set from Birmingham duo Ekkah, along with support from Roundhouse Resident Artists Malunga, Kenan Kian and DJ Nikita. Gigs will also take place at Ibis Styles Manchester Portland Hotel, Ibis Bristol Centre and an Ibis Hotel in Scotland.

Money raised through ticket sales will go to Ibis’ charity partner, Teenage Cancer Trust.

Karelle Lamouche, SVP of budget and economy brands at Accor Hotels UK, said: "Ibis Hotels provide everyone with access to great events and experiences across the UK. We are excited to welcome some of the UK’s talented young musicians into the hotel as part of ibis Lates on Tour."

Senior corporate partnerships manager at the Roundhouse, Rider Dyce, says: "The hotel environment provides a unique and exciting platform to showcase the extraordinary talents of our Resident Artists."

In December, .

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Follow 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now