The print and poster ads, by Saatchi and Saatchi, display a symbol saying ‘Made in Britain', alluding to the fact that the vehicles are to be constructed at the marque's plant at Burnaston, near Derby.
Toyota is not the first automotive brand to promote its contribution to the UK economy. .
The ads centred on ‘the Honda effect', a phrase coined by the Governor of the Bank of England, Mervyn King, to describe the impact of resuming production on economic output.
Separately,, in an effort to restore confidence following the crisis over its vehicles' safety earlier this year.
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