The ad occupies the first place in the ad reel which is shown ahead of the film, otherwise known as the ‘gold spot’.
'Princess and the Pea' was created by WCRS with media planned and bought by Mediacom.
Toy Story 3 is now the biggest animated feature of all time in the UK. The top three films in July, ‘Toy Story 3’, ‘Twilight: Eclipse’ and ‘Shrek Forever After’ grossed a combined box office of £94.4m.