The Vodafone Ashes Series 2010/2011 will begin in Brisbane on November 25 and, to promote the event, Tourism Australia has pulled together video interviews with top cricketers and city guides for the new app, which will also include team news and, during play, live updates.
The free app, available in the UK and Ireland, also includes a competition to win tickets to the Brisbane test.
Tourism Australia, general manager (UK and Europe), Rodney Harrex, said the country was looking forward to welcoming England fans, who will be hoping for a repeat of England’s victory in the last Ashes series.
He said: "Attending an Aussie sporting event of this calibre as part of an Aussie holiday is an incredible thing to do."
In March, Tourism Australia launched , offering consumers the chance to win a working holiday in the South Australian outback.