The company, which trails Esso, BP and Shell by number of forecourt operations, has struck a deal with Kingfisher Gift Vouchers to make its TOPS scheme more attractive to male consumers.
The programme's existing voucher deals with Boots and Marks & Spencer were deemed too female-oriented following customer research.
Under the arrangement, the 1.5m TOPS cardholders can convert their points into vouchers to be redeemed at B&Q, Big W, Comet, MVC and Woolworths stores. It is not an exclusive deal, and would not prevent any of the retailers involved from joining a rival scheme, such as Nectar.
Total is also relaunching its online offering to enable members to track and redeem their points on the internet.
Fiona Over, retail marketing executive for Total UK, said the company would look for further retail partners to add to the TOPS scheme. She claimed the revamp was the most significant change to TOPS since its launch in 1991.
The revamp, which launches on November 5, will be supported at point of sale in Total's 1000 UK outlets and via an internal incentivisation programme that will reward management and sales staff for recruiting customers to TOPS.
Total, which claims about 11% of the UK fuel retail market, offers a convenience-style retail operation under the Bonjour brand, which competes with BP's Wild Bean Cafe brand.
The relaunch follows Total's global rebranding earlier this year, which saw the group drop the FinaElf identity.
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