The agency won the Fred Olsen Cruise Lines account after a competitive pitch against undisclosed agencies. The cruise liner company is planning a new campaign for 2011, targeting cruise enthusiasts among the over-50s. Fox Kalomaski has been appointed to handle the creative.
Total Media picked up the Natural Balance Foods account without a pitch, and is handling the planning and buying for the snack company's forthcoming integrated media campaign to promote its Nákd fruit and nut bars.
In July, Total Media was awarded the media planning and buying account for , taking the account from incumbent ARM Direct.
Total Media picked up the Natural Balance Foods account without a pitch, and is handling the planning and buying for the snack company's forthcoming integrated media campaign to promote its Nákd fruit and nut bars.
In July, Total Media was awarded the media planning and buying account for , taking the account from incumbent ARM Direct.
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