Creative Orchestra won the account against six agencies, including incumbent Dialogue 141. The agency will be responsible for creating a brand personality for the Greek yoghurt brand.
Total Media won the account following a competitive pitch against three unnamed agencies. It will create a three-year marketing plan to raise awareness of its range of yoghurts, which includes Total zero per cent Greek Yoghurt and Total 2% with Honey.
Both agencies have already starting working on a "no fat" campaign that will launch later this week in a bid to capture the New Year healthy eating boom.
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