Toshiba ties in with Star Trek for promo competition

LONDON - Toshiba has launched a promotional campaign and product tie-in with the current Star Trek movie.

Star Trek: tie in with Toshiba
Star Trek: tie in with Toshiba

The electrical brand signed a deal with licensing agency CPLG to use in marketing its laptops and DVD players.

As part of this the has launched an competition offering its customers the chance to win a trip to the US where they can take part in a zero gravity flight.

Zero gravity prizes have proved a popular draw for brand's targeting a male demographic.

You can only enter if you have bought one of a number of Toshiba products; these carry a relevant product code which can be entered online.

Toshiba has also developed five exclusive Star Trek related laptops and DVD players.

 

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